“  In motocross, the arrival of new technologies could revolutionize training methods. Let’s head to California for a brand new vision on the future of MX ! “… Unlike numerous giants, Jerome Lacote, French designer based in California knows that a good design must have a well-defined purpose and simple usability. Having worked for Disney, or Activision, he is not at his first product. Additionally, Jerome is an experienced MTB racer, first European

Energy pumped through the conference auditorium as startups from all over the world gathered together in the rich, innovative atmosphere of Silicon Valley. We were excited to be invited to Founder X, an institute of energetic, forward-thinking individuals of start ups and tech giants. In Silicon Valley, there are countless giants like Google, Apple, and Microsoft. But in no way did we feel Victorise was a David and Goliath story.

Our Team at the Los Angeles Augmented Reality Hackathon Well, we did it! Victorise brought our vision to life at the LA Augmented Reality Hackathon. Nearly 50 straight hours of coding and designing led to a tangible product: building a race course with a working localization marker system. Seeing your hard work go from computer screen to reality, literally seeing your code become visible objects in a room, was an amazing

Tomi Ahonen explains why Augmented Reality is the Next Big Thing: A colourful, entertaining and educational talk that demonstrates some of the latest thinking and explains why augmented reality will literally change the way that we look at the world Tomi Ahonen was rated the most influential expert in mobile by Forbes in January 2012. He released his twelfth book in 2011 and is the most published author in the

I am finalizing my time with the Founder Institute and preparing for graduation! The Founder Institute has been an amazing learning experience. Even without starting a company, the education received is well worth the time and effort. I have made tremendous progress and gained a lot of confidence through this program. I have experience in developing products, but not in bringing a product to market. I went from having too

In the past, people relied on natural skills, good genes, training, and diet in order to improve their performance. According to David Epstein of The Sports Gene, if Jesse Owens competed in the 100 meter championships today, he would finish second, behind Usain Bolt. His race time would be half a second faster; this is simply because of the change in starting blocks and race tracks, not an improvement in performance. “Racetrack surfaces have had

Our present is not the result of the best we can do at any given time, it’s a legacy of the past, for the best and the worst. Our present is the fruit of an evolution, but this evolution is not linear, it’s chaotic and there are many parameters at play. Many great inventions or superior technological solutions to a given problem never meet success because they are not born


Apr 2016


For a long time, software has been perceived in an utilitarian way. It was used to accomplish a task, process some data, or automate a tedious calculation. Within this perception, a good User Interface had to be a simple and straight forward way to interact with a functionality. No pain, no pleasure, just a function. Software was a tool! Now software is everything and everywhere! It is how we interact with the world, it replaces many

I recently gave this conference at USC, enjoy! https://www.youtube.com/watch?v=D7plTOgTV-M We’re excited to announce our second speaker in our new #OnTheDLSeries — Jerome Lacote! Lacote is a veteran designer with a variety of professional experiences, including UI/UX design for Rockstar Games and Activision. Lacote will recount his experiences in the field, give advice on designing user experiences for digital products and services, and discuss the future of UI/UX in the context of virtual